We Are Expert Leverage

Our mission is clear, concise, and simple:

We help Trainers, Authors, and Speakers generate more high-margin revenue
without working longer hours, without hiring more people, and without more stress.

That's it. That's all we do.

And we're hyper-focused on it. We spend every day helping Trainers, Authors, and Speakers get more leverage in their business and reach more customers with their message.  The processes we use were  developed over the past 20+ years while using them to build and sell several multi-million dollar training companies.

It wasn’t always easy … but we’ve been able to take what worked after tossing aside what didn’t, and ended up with a repeatable system that can generate sustainable results quickly. So if you are a Trainer, Author, or Speaker looking to reach more people, generate more revenue, and differentiate yourself in today’s crowded marketplace, we would love to connect with you to share how I can help you achieve those goals.

Here's My Story

I’m married to my lovely wife, Debra, and we have three daughters and five grandchildren. I got started working for a small sales training company in 2000, after 15 years of working in government and corporate learning and development roles. The owner of this new company told me that if I could help him grow the business, he would sell the company to me one day. That promise spoke to my entrepreneurial spirit, but there was work to be done first.

The company had been successful, but to grow, we needed to do some things differently. It’s like the old adage about “doing the same things over and over and expecting different results.” We had to break through some pretty daunting challenges, maybe some of the same challenges you are facing today.

  • How could we differentiate ourselves in a crowded marketplace?
  • How could we generate more revenue without spending more nights on the road?
  • How could we get scale – grow the business without adding a lot more employees?
  • How could we produce sustainable results and impact for our customers?
  • How could we build real, tangible, bookable value in our business?


What was the Result?

Over the next 7 years, we grew the company into a multi-million dollar organization that:

  • Shut the door on competitors by offering blended, end-to-end learning solutions.
  • Generated millions of dollars in incremental revenue without booking additional travel.
  • Tripled in size while adding only a few additional employees.
  • Produced real, measurable ROI for our customers that extended well beyond the classroom.
  • Included real learning products in multiple languages that generated high-margin revenue.

In 2015, I sold that same company for 5x what I paid for it in 2008!

Want to Learn More About How We Can Help You Grow Your Business?


Meet Our Team

Chris Ayers
Founder & CEO

A respected veteran of the learning and development industry, Chris Ayers has more than 30 years of experience in engineering, sales, and organizational development. He has also started, grown, and sold two of his own L&D companies. Chris is a proud veteran of the US Army, was appointed an Examiner for the prestigious Malcolm Baldrige National Quality Award, and is a Certified Value Builder. His passion is helping Trainers, Authors, and Speakers grow their businesses. He lives just outside of Richmond, Virginia with his wife Debbie and their dog, Swagger.

Bob Ayers
Senior Advisor

With over 30 years of business and risk management experience, Bob Ayers is well versed in both business valuation, and business risk assessment. He has his ARM (Associate Risk Manager) designation and has managed agencies and budgets in excess of $400 million. He is a Certified Value Builder and is based in Charlotte, NC with his wife Loretta and their two boys Andrew and Ben. Their dog Scruffy, is the head of the household.

Kristine Manahan
Director of Operations

Nurturing client relationships and ensuring their requests are met in a timely manner are just a few commitments Kristine Manahan has at Expert Leverage. Kristine has a background in HR Operations with a primary focus on analytics and client support. As our Director of Operations, she maintains all of our business processes and manages all of our projects. She works with clients to help them “stay the course” when they get stuck, offering creative solutions to get them back on track. She resides in Richmond, VA with her husband, Justin, their three sons – Caleb, Noah and Luke and their dog, Diego.

Matt Hunter
IT Manager

Matt Hunter wears multiple hats at Expert Leverage, including Technology Manager and Research Analyst. He is responsible for everything from the company’s website to managing all of our course offerings. Matt has worked in operations and customer service for 8 years and understands how to leverage technology to produce value for our clients. When not working, he can be found hanging out with friends and his trusty companion, a Pointer-mix named Kali.