EXPERT LEVERAGE · COHORT PROGRAM
THE LICENSING &
CERTIFICATION
BLUEPRINT
Six weeks to design your licensing and certification program. Four weeks to launch it — with your first client.
Applications reviewed on a rolling basis · Cohort size is limited
The problem
You Are the Bottleneck in Your Own Business
Most trainers, authors, and speakers believe they have to be the one in the room — that their personal delivery is the secret sauce.
That belief is costing them millions.
When your revenue depends on your presence, you've built a job — not a business. Every client you take on adds hours. Every program you sell caps at your calendar. And the moment you stop showing up, the income stops too.
— Chris Ayers, Expert Leverage
why i built this
I Spent $200K Learning This the Hard Way
$200K+
Invested in courses, workshops & masterminds that didn't deliver
$0
Implementation from most of what was learned
I've been through hundreds of courses, workshops, events, and masterminds. All filled with genuinely good content. All falling short when it came to implementation. I spent well over $200,000 on these programs — and implemented very little of what I learned.
So I took a different path. I developed my own licensing and certification programs for two of my own companies and generated millions in high-margin revenue. Then I started coaching others — one-on-one — to do the same.
Not just equipping them with the knowledge. Actually supporting and holding them accountable during implementation. This approach produced significant results, every time.
The challenge: working one-on-one, I could only serve so many people. So I repackaged everything into a 6-week group cohort — The Blueprint — with an additional 4 weeks of implementation support through The Lab. More clients. A fraction of the 1-on-1 investment. The same results.
THE PROGRAM
What Is the Blueprint?
A Licensing & Certification Program — Fully Built
Implementation Support That Actually Gets You to Launch
Your First Licensing Client — Before You're Done
the Curriculum
Six weeks to build. Four Weeks to launch
Each week includes a 90-minute live group call — teaching, coaching, and implementation — recorded for replay.
Week 01
Elevate Your Offering
Select your core offering and transform it from a standalone learning program into a complete learning solution — with prework, core delivery, and reinforcement built in.
Week 02
Select Your Strategy
Choose the right model from four licensing strategies: license to clients, to contractors who deliver on your behalf, to collaborators in adjacent markets, or to practitioners who apply your methodology on the job.
Week 03
Build Your Licensing Process
Create your unique licensing process using proven building blocks and ready-to-use templates. This is where your program becomes a system someone else can operate.
Week 04
Replicate Yourself
Develop a repeatable Train-the-Trainer process with built-in quality controls — so others can deliver your program at your standard without you in the room.
Week 05
Protect Your Brand
Secure your intellectual property with the right combination of protection tools and methods. Know exactly what to protect, how to protect it, and what to do when someone crosses the line.
Week 06
Share Your Story
Identify your ideal licensing clients, build your outreach approach, and get your first YES. You don't graduate until you know exactly who you're targeting and how to close them.
THE LAB
WEEKS 07 - 10
After the 6-week build, you move into The Launch Lab — 4 weeks of hands-on implementation support. Weekly group coaching calls, live interviews, peer hot seats, and direct feedback on your work. This is where most programs fail to deliver. We don't let that happen.
what's included
everything you need. Nothing you Don't
why it works
this is not a course
Outcome
Implementation
Support
Accountability
Revenue model
Cohort Format
Clients who work with Chris one-on-one pay $30,000 for this same program and methodology.
The Blueprint gives you access to the same system, the same templates, and the same implementation support — at a fraction of that investment.
who this is for
be honest with yourself
- A B2B trainer, author, or speaker with a proven program
- Ready to stop trading time for money+
- Coachable and open to direct feedback
- Willing to do the implementation work, not just consume content
- Confident in your IP and ready to protect it
- Looking for a proven system, not another idea
This Isn't for You If You Are…
- Selling primarily B2C
- Just starting out with no existing program
- A know-it-all or resistant to coaching
- Insecure about sharing or protecting your IP
- Passive — expecting results without doing the work
- A lone wolf who won't engage with the cohort
Ready to Build
Your Blueprint?
Cohort starts July 13. Seats are limited and applications are reviewed on a rolling basis — the sooner you apply, the better.
Investment discussed on your application call · 1-on-1 coaching clients pay $30K for this same program