My Name is Chris Ayers.
I’ve Built This More Than Once

I've spent 30+ years in Learning and Development — first inside corporate roles, then building and successfully exiting two L&D companies of my own.

The first exit was at 5X what I paid for the business, eight years earlier. The primary driver wasn't revenue. It wasn't brand. It was the licensing and certification programs we had built — they created high-margin recurring revenue and a business that could operate without me. Buyers noticed. They paid accordingly.

That experience changed how I think about expert-led businesses. A practice built around personal delivery has a ceiling. A business built around a replicable methodology does not.

I've been helping trainers, authors, and speakers make that shift since 2015 — first through private M&A advisory work, now through the Licensing & Certification Accelerator. The framework is the same one I used myself. The goal is the same: a business that generates real revenue, creates real leverage, and is worth something when you're ready to move on.