EXPERT LEVERAGE · COHORT PROGRAM
THE EXPERT LEVERAGE
ENGINE ™
Six weeks to design your licensing and certification program. Four weeks to build and launch it — with your first client.
Applications reviewed on a rolling basis · Cohort size is limited to 10 seats
The problem
You Are the Bottleneck in Your Own Business
Most trainers, authors, and speakers believe they have to be the one in the room — that their personal delivery is the secret sauce.
That belief is costing them millions.
When your revenue depends on your presence, you've built a job — not a business. Every client you take on adds hours. Every program you sell caps at your calendar. And the moment you stop showing up, the income stops too.
— Chris Ayers, Expert Leverage
why i built this
I Spent $200K Learning This the Hard Way
$200K+
Invested in courses, workshops & masterminds that didn't deliver
$0
Implementation from most of what was learned
I've been through hundreds of courses, workshops, events, and masterminds. All filled with genuinely good content. All falling short when it came to implementation. I spent well over $200,000 on these programs — and implemented very little of what I learned.
So I took a different path. I developed my own licensing and certification programs for two of my own companies and generated millions in high-margin revenue. Then I started coaching others — one-on-one — to do the same.
Not just equipping them with the knowledge. Actually supporting and holding them accountable during implementation. This approach produced significant results, every time.
The challenge: working one-on-one, I could only serve so many people. So I repackaged everything into a 6-week group cohort — The Blueprint — with an additional 4 weeks of implementation support through The Lab.
More clients. A fraction of the 1-on-1 investment. The same results.
THE PROGRAM
THE EXPERT LEVERAGE ENGINE ™
A Licensing & Certification Program — Fully Built
Implementation Support That Actually Gets You to Launch
Your First Licensing Client — Before You're Done
the Curriculum
Six weeks to build. Four Weeks to launch
Each week in The Blueprint includes a live group call — teaching, sharing and coaching ... all recorded for replay.
Week 01
Elevate the Experience
While you might offer multiple products and services, we hone in on a core offering for this program and make it even better than it is today.
Week 02
Choose your Channel
Based on your core offer, we'll explore our licensing strategy framework and help you select the best path to start.
Week 03
Build the Machine
Create your unique licensing process using proven building blocks and ready-to-use templates.
Week 04
Build your Bench
Develop a repeatable process with built-in quality controls — so others can deliver your program at your standard without you in the room.
Week 05
Build your Moat
Secure your intellectual property with the right combination of protection tools and methods. Know exactly what to protect and how to protect it.
Week 06
Frame the Offer
Identify ideal licensing clients for your new program, build your outreach approach, and get your first your first client ASAP!
THE LAB
WEEKS 07 - 10
After the 6-week Blueprint, you move into The Lab — 4 weeks of hands-on implementation support, weekly group coaching calls, live interviews, peer hot seats, and direct feedback on your work. This is where most programs fail to deliver. Won't Happen Here!
what's included
everything you need. Nothing you Don't
why it works
this is not a course
Outcome
Implementation
Support
Accountability
Revenue model
Cohort Format
Our 1-on-1 clients pay $30,000 for this.
The Expert Leverage Engine™ gives you access to the same system, the same templates, the same implementation support, and the same results at a fraction of that cost.
who this is for
Is This Right for You?
- A B2B trainer, author, or speaker with a proven program
- Ready to stop trading time for money+
- Coachable and open to direct feedback
- Willing to do the implementation work, not just consume content
- Confident in your IP and ready to protect it
- Looking for a proven system, not another idea
This Isn't for You If You Are…
- Selling primarily B2C
- Just starting out with no existing program
- A know-it-all or resistant to coaching
- Insecure about sharing or protecting your IP
- Passive — expecting results without doing the work
- A lone wolf who won't engage with the cohort