We’re All About Serving
Trainers, Authors and Speakers
For years, I worked with a handful of clients at a time — one on one, inside my M&A advisory practice — helping them build licensing and certification models that made their businesses more scalable, more valuable, and less dependent on them personally.
The results were strong. But the model had a ceiling. Sound familiar?
I could only work with so many people at once. So I made a decision: take everything that was working in those private engagements — the framework, the sequencing, the accountability — and build it into a structured program that a small, serious cohort could go through together.
Not a course. Not a self-study program. A live, cohort-based implementation experience, where every participant moves through the same content at the same pace, with real sessions, real feedback, and real deliverables each week.
The research on self-study completion rates is damning — as low as 13%. I've seen it firsthand. People don't fail because they lack motivation. They fail because they lack structure, accountability, and a room full of peers doing the same work.
This program exists to eliminate all three excuses.
The Licensing & Certification Intensive is the result — a proven framework, delivered live, designed to get you to your first licensing client in 90 days or less.
Why we built it this way
There Are Three Ways to Do This.
Here's Why We Chose the One in the Middle.
When I decided to package this work for a wider audience, I had a choice to make. I could build a course, take on private clients, or do something in between. I've been on the buying side of all three — over the past 25 years I've spent more than $200,000 on courses, conferences, masterminds, and events. I can count on one hand the things I actually implemented. That track record shaped everything about how I designed this program.
OPTION 1
Do It Yourself
Self-Study Course
Research puts self-study course completion rates as low as 13%. In my experience, that number is generous.
OPTION 2
Done With You
Cohort Program
Same framework and results as private 1-on-1 work. A fraction of the investment.
OPTION 3
Done For You
Private 1-on-1
This year, private 1-on-1 clients pay $30,000 for the same program you’re considering right now.
← Lower investment
← Lower accountability
Lower support →
Higher investment →
Why the Cohort Model Specifically
You learn more from your peers than you expect
Community outlasts content
I’m a facilitator, not an instructor
What “real support” actually looks like week to week
A live 90-minute session each week — including 30 minutes of open Q&A
Weekly challenges and exercises that build your program incrementally
Office hours between sessions — not just with me, but with additional coaches
Email and chat support throughout the week — from coaches and your peer group
A cohort of peers at the same stage, solving the same problems in real time
No pre-recorded modules. Every session is live, every week, with no exceptions
The cohort model isn't a compromise between private coaching and a course. It's what happens when you take the best of both and remove the parts that don't serve the client. Everything here is designed around one number: 100% implementation rate. That's the only metric that matters.
Our Method Won’t Work Well for Everyone
The best way to find out if our program is right for you is to Apply.
I review and respond personally to every application.
Great Candidates
+ Curious
+ Open to new ideas
+ Coachable
+ Confident in their IP
+ Action-oriented
+ Collaborative
+ Decisive
Let's Talk About It
- Know-it-all
- Close-minded
- Not Coachable
- Insecure about IP
- Passive
- Lone-Wolf Mentaility
- Hesitant
The Licensing and Certification Intensive
Here’s how our 4-step process works. The Intensive consists of two distinct parts:
The Design Studio where you learn and The Build where you implement.
Our promise to you – follow the process,
put in the work and in 90 days or less, you’ll have your first client.
