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Introducing the field report

Intelligence from the Field.
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Every two weeks, Chris Ayers shares what he's learned from conversations with L&D professionals in the field, and then brings back insights that matter most to trainers, authors, and speakers selling B2B.

No theory. No fluff. Just field intelligence you can put to work immediately.

PUBLISHED BI-WEEKLY   ·   FREE SUBSCRIPTION   ·    TRAINERS   ·   AUTHORS   ·   SPEAKERS

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What's inside each issue

01

Field Intelligence

Real insights from working L&D professionals — what's working, what's shifting, and what you should pay attention to.
02

The Leverage Angle

 How to translate that intelligence into action for your business — licensing, certification, or expanding your reach. 
03

One Thing to Do

Every issue closes with a single, immediately actionable step you can take this week. Simple scales. Complex fails.

The Field Report is written for you if...

  • You deliver B2B training, consulting, or speaking
  • You want recurring revenue without hiring a team
  • You have a proven methodology others could learn
  • You're curious how licensing actually works in practice
  • You're trading time for money and want out of that trap
  • You want to build something worth selling someday

Recent issues

  • ISSUE 01

    The 00K First Year: How One Trainer Turned a Single Framework into a Licensing Machine

    What he did differently in the first 90 days — and the one decision that made the difference.

  • ISSUE 02

    Why the Best Corporate Trainers Are Quietly Building Certification Programs Right Now

    The market window, who's moving first, and what the laggards will wish they'd done sooner.

  • ISSUE 03

    The Hedgehog Problem: Most Trainers Have Too Many Offerings. Here's How to Cut to the Core.

    The counterintuitive move that doubles revenue — and why fewer programs means more leverage.

  • ISSUE 04

    What 30 Years in L&D Taught Me About Building Businesses That Don't Need You

    The founding issue — why the structural ceiling is real, and how licensing breaks through it.

WRITTEN BY CHRIS AYERS — FOUNDER, EXPERT LEVERAGE

Chris has built and exited two L&D companies using licensing and certification programs — including one exit at 5X his purchase price and another with certified partners in 12 countries.

He now helps trainers, authors, and speakers build the same kind of leverage into their businesses through The Engine. The Field Report is where he shares what he learns in the field, every other week, for free.

FREE. BI-WEEKLY. ACTIONABLE.

Your ceiling isn't about effort. It's about structure.

Get the field intelligence to build a business that scales.

Join trainers, authors, and speakers building businesses that scale.